This GIF was created for Instagram and subsequent text blasts that aimed to generate excitement for the new design and establish the garment's quality.
These were posted to our Instagram page to outline the criteria for receiving a free hoodie. When viewed on Instagram, the design has a seamless transitional effect while swiping.
The hoodies were quickly a success, serving as a symbol of the commitment made to Youth to Youth. It also garnered new interest from other young people who saw their friends wearing the hoodies, and resulted in a spike of recruitment and new members.
