Our in-person meetings are always held from 6-8pm, so the concept for this teaser was to show the clock striking 6. We had yet to announce our return, and this generated excitement and engagement from our teens.
YAB IS BACK
These are just a few examples from a series of short teaser videos posted on the Youth to Youth Instagram to announce the return of our in-person programming called YAB (Youth Advisory Board). After Covid-19 had forced us to operate virtually for over a year, we were excited to bring things back in person which inspired me to create a campaign likening our return to other historic "comebacks".
